Hohoho! This is literally the only day of the year when you can begin a blog post as such. Fitting we should discuss distractions in this blog, as you’re no doubt distracted by holiday consumerism, pie, and the in-laws.
Every good brander knows, you’ve got to know where you stand on the field of your own game. Yet, sometimes brands are created and managed with a out-of-focus, general “idea” of what their position is, but they never really nail it down in a way that means much at all to them, much less in a way that can be communicated to others. Alongside your Mission, Vision, and Values statement should be a Positioning statement, a clear demonstration that you know who you are and you know your strategic differentiators, as every kick*** brand should. Let’s take this thing from the top.
How are you perceived? Surely, some introspective deep dive has taken you spiraling into a vortex of self -doubt, -consciousness, -deprecation. No? Lucky you. Actually, thinking about these things from time to time only spurs growth, so those devoid of self-questioning might not have a lot of answers either. Now, hopefully you’re able to think realistically about yourself (your brand) without catapulting yourself into a envelope of despair, since that’s what we’re doing next. Saddle up!
It’s officially time to say Happy Holidays! May you and yours celebrate the season in such a fashion that brings family and friends together across tradition to celebrate tradition and the spirit of the season. We’re also excited to be kicking off a four-part series on the blog, where we’ll be discussing your audience and their perception of you and your brand, followed by identifying your competitors or your audience’s distractions and strategizing to differentiate and separate yourself to elevate your brand.
rubber meets road
Tom Standage explores social media from a historical perspective. His findings reveal that people have seemingly always sought a way to communicate with others their ideas and identities across space and time. The motivation has always been to connect. Platforms like Facebook and Twitter are leveraging the best technology and the time’s brightest ideas to create the most expeditious, unanimously adopted ways of connecting of our time. However, this is not new.
What do you see that others haven’t? You know about stating the obvious. That's actually kind of what we just did there. That's exactly what we would hope you try not to do the majority of the time you spend speaking. Why, you say? Why not speak only in statements of obvious fact and rhetorical questions? Because it's really valuable to See What Other Don't. Gary Klein even wrote a book about that very subject and why some people have 20/20 vision in a world of people with metaphorical cataracts. Think outside the box as we move forward. The stage has been set.
In our last blog, we told you we would be referencing and featuring the work of Simon Sinek in this blog. We explained briefly Sinek’s central idea: in order to inspire from a position of leadership, you must lead with your Why. Central to fostering loyalty is creating empathy, which is possible through sharing your Why. Sinek dives into much greater detail in his book Start With Why. He pens, “There are two ways to influence human behavior: you can manipulate it or you can inspire it.” Why’s are inspiring. Start with them because inspiration leads to action.
We’re about to go all Simon Sinek on you. In a nutshell, Sinek asserts that in order to inspire, leaders should start their mission and the recruitment of commitment to it with why. Start with Why is his aptly named book. Why? (See what we did there?) The why behind our actions is what creates the connection between our actions and others. When people are easily able to identify and relate your purpose to your why…they are convertible and they can become Believers – Believers in Your Big Idea.