what you can count on


We’re committed to a lot of things.

Some would use the words “borderline overcommitted” but we are enthusiastic coffee drinkers who thrive on meeting challenging deadlines with style. Whenever you actually sit down to think about what’s important to you and, as an extension of you, your business, it’s absolutely an introspective experience.

Can you describe in a handful of words your North Star? What are your guiding principles, core values, mantras, modi operandi, affirmations, ten commandments, unwavering Commitments to the Universe? Well, we thought about it (a lot) and this is what you can count on from us.


We will absolutely always:

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be real.

be clear.

get better.

come through in the clutch.

 


We tried to think of impactful, resonating statements that could stand alone, sink in, and stay put. However, over the past three blogs, we have introduced our company to you – our brand, our mission, our vision, and now our values. We wanted to share with you a little bit about us and give you a Backstage Pass for The Way We Think. The goal was forked:

1 share ourselves and what we’re all about with you and

2 show you the thought process we use in a way that is helpful to you right now.

With this in mind, we will elaborate on each of our never-to-be-compromised intrinsic values.

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be real.

When we say something, it’s true. You could say we’re committed to honesty and transparency but that doesn’t have quite the same ring to it. This is kind of a play on words because most of what we do takes place on the Internet and we all know about the blurred lines of what’s real and what isn’t that happens on the good old WWW. We think one of our (industry term alert!) Strategic Differentiators is our mastery of being real, online. This is what led us to the First Foundational Fact that we will always be real with ourselves, each other, you guys, and all your mamas.

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be clear.

As content creators, we pretty much don’t think something’s real until it’s down on paper (on a screen). When you’re actually putting pen to paper, finger to iPad, hands to keyboard (...) you want to have the most distilled version possible of what you want to share. If you understand what you’re trying to say in an A+ Bullet Point List, you’re clear on your message. As Committed Communicators, we’re really into being Clear. This means that every email we send, late-night brainstormy text message, Skype meeting, web copy draft, print ad design, logo concept and yes, Content Strategy Packet will be Clear, Actionable, and Timely (CAT – just kidding.)

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get better.

Anyone who knows us well enough to have shared a single cup of coffee (kombucha?) knows about the Continuous Improvement talk. Enthusiastic readers, religious documentary consumers, industrial engineering gurus (not Hannah), pretend home chefs, and daily efficiency tinkerers, we’re always trying to get better. So obviously we would underscore everything by promising a better version of ourselves tomorrow. We believe in continuing education, yoga, webinars, doing tough stuff, learning something new, running harder, getting better.

come through in the clutch.

We sometimes describe them as our “ride or die” people. You know - our People. We want to be those kind of people. At work, after-hours, all the time – those people. This is a pretty decent pitch to make as consultants. Consultants should be people you can count on and we’re committed to being The Best Consultants. In the PR world, things come up. Inconvenient, decidedly un-timely things happen and DuchesneCommunications needs to be the kind of company that comes through in the clutch. We’ve got your brand and your back.

Absolutely always.

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