content management roundup: more tips and tools of the trade
Without any fancy or wordy introduction, we have arrived at the next step in the lifecycle of your content: scheduling. We covered when and where you should be sharing your content last week and now we’re wrapping up our series on content with a really hands-on, tools-of-the-trade kind of post. You have the content you developed using Over, Canva, or any other of our suggested content creation tools. Now, what to do with it?
Identify Key Dates and Themes
The first thing to consider before you start scheduling content is dates and themes. What holidays are coming up? President’s Day? How does that apply to my business and how can I use it in my marketing plan? This could also mean any important dates coming up for your business whether that be an important business meeting or the biggest, most exhilarating event of the year (even if it’s currently Tim’s birthday bash complete with ice cream cake). Having monthly themes creates a cohesive and understandable vibe that your audience will be sure to dig. Who doesn’t just LOVE a love theme during February or a spooky theme during October? The trick is to not overdo it. Space it out. Don’t overwhelm your followers’ feeds with never-ending flurries of hearts or swarms of ghosts. It can be overbearing. Make it cohesive, not oppressive.
It’s an Order of Operations Kind of Thing
You’ve determined your key dates and your themes, but how do you determine what should go where and when? Order matters. When are your upcoming events? When should you promote them during the week? Figure out a schedule. For example: blog post first, meme second, event promotion third. Find what works for you. Throwback to math class, except instead of PEMDAS (parentheses, exponents, multiplication, division, addition, subtraction), it’s just using common sense. No complex math skills required.
Google Calendar Your Life
I have two words for you: Google Calendar. If you aren’t familiar with it, it’s the definition of a lifesaver. What’s great about Google Calendar is you can color code by theme. Yes, theme is becoming a recurring theme, but themes are good. Themes make life a little better for those of us who are a tad OCD. The next thing we love about Google Calendar is that you can set events to recur with just the click of a button. You can then share the Google Calendar with all of your content contributors, so everyone can be on the same page (literally). So, after you schedule all your important events and daily posts, you have a perfectly organized and color-coded calendar that is not only pleasing to look at but will simplify your life 1000%.
Don't Forget About Word
What would you do with a Google Calendar without a Word Doc to go with it that outlines each piece of content, who owns the creation of said content, and the due date. It’s really not as complicated as that sounds. It doesn’t have to be an all-encompassing, detailed set of instructions, just a simple “this is what this graphic is for, who created it, and when it is supposed to be sent out into the digital universe.” Think simple, people.
Trello and Collaborate Like A Pro, Yo
Some might like to say that you can never collaborate enough. Trello is an online project management platform that allows you to collaborate with your team in a relatively painless way that shouldn’t result in any technology-related headaches or fits. Yes, we’ve all been there. By setting up a joint Trello board, you can reflect the Word Doc overview and track the progress being made. Again, nothing complex or overwhelming. Just another non-intimidating tool to help you and your team stay as organized as humanly (or possibly inhumanly possible).
Buffer is Your Buffer
You have your content. Now, where to put it? Sure, you could manually upload each picture from your camera roll to Facebook, Instagram, LinkedIn, and Twitter every single day, adding captions and hashtag lists and so on, but there is a much simpler way to schedule your content: content calendars. You may be thinking, “What is a content calendar?” or “How will it help my business?” Let me tell you from personal experience, Buffer will, without a doubt, change your content marketing strategic game forever. The best part is, Buffer is completely free for the first ten social media accounts. The first step to using Buffer is to add your social accounts. All this involves is logging into Facebook, Instagram, etc. Nothing complicated. Those less technically-inclined should find this part easy. Next, click on the desired social media account and a list or calendar form will present itself with suggested time slots. I, myself, prefer the calendar view. Still with me? Good, because you really need to pay attention for the next part. It’s the most complicated step yet. You click on a time slot. You click on “add a photo or video.” You add said photo, write a caption, add your hashtags and hit “schedule post.” Yes, it’s really that simple.
Meet Edgar and Your New Social Media Scheduler
This is another content manager that we at Duchesne Communications use from time to time. The first step to using Meet Edgar is exactly the same as using Buffer. First, you add your social media accounts. Then, you add content. You have the option of selecting just one or all of your social media accounts. Meet Edgar also lets you categorize your posts from “general” to “promotional” and will even let you add your own category. Meet Edgar also gives you the option of setting up an RSS Feed which will grab content from all of your favorite bloggers or newssources and upload them directly to your feed. And, the greatest thing about it is, once you’ve got it all set up, no more manual posting; all posting will be done automatically for you by Meet Edgar.
Now, It’s Just You and Your Content
Here is where we leave you. Calendars are just itching to be made. Blank Word documents are ready and waiting to be filled with content information. Sound a bit dramatic? Well, content sharing is a big deal. This is YOUR work that is going to be shared with the world. Once you click “schedule content”, your work will be available for access by millions of people or maybe just your mom (depending on your following). Either way, content scheduling makes it easier. Make your life easier. Schedule your content.