I am a people person. Communication and branding are all about people, and I’m here to make sure our clients achieve their goals.
I manage the day to day office operations of Duchesne Communications. I keep projects moving and deadlines met. I answer questions and phone calls and make sure our clients receive deliverables that exceed their expectations.
Throughout my career, my focus has been on the human side of everything. I believe that when we think more about the human experience, we are able to have more empathy and consequently, achieve better results. People are successful when they work collaboratively together, successfully. As an account manager, my job is to serve our clients best, meeting them where they’re at and helping them get to where they want to go. In the communications business, we are also in the people business. Branding, marketing, communication - it all intersects with our very human sides. I find this work rewarding because on every level, we are focusing both on the individual and the community around them.
When I’m not behind the laptop screen, I’m probably chasing one of my two boys under the age of four. My family and I live the traditional Silicon Valley life - my husband works as an engineer at Apple and the work I do at Duchesne Communications intersects heavily with the start-up scene. As North Carolinian transplants to downtown San Jose, we’re excited for the possibilities this Valley has to offer. As a family, we enjoy Crossfit, park play dates, international travel, and (for the adults) some local craft brews.
Principal | Brand Strategist
MA Emerging Media, BS Communication, Public Relations, Sociology
I am a writer. Writing brought me to public relations and social media, to branding and communication strategy.
Words are the foundation of all of those things, and we're in the building business. Duchesne Communications provides our clients with words: words to clarify, words to integrate, words to create, words to change the course of, words to elevate brands.
My educational background in public relations and sociology, combined with my graduate studies Emerging Media, informs the work done at Duchesne Communications. Marrying my understanding of sociology with my interest and study of communication, I completed my graduate research in social media theory, applying Framing Theory to the current blog commenting culture. A classic liberal arts education that cost way too much money proves to be invaluable in the work we’re doing here.
My previous work in governmental affairs and leading communication for an association in the Deep South underscored, for me, the importance of building a brand through clarity and consistency, communicating a purpose and a mission people can really get behind. This led me to the desire to create a marketing company committed to strategic brand development and focused, long-term brand management.
I am committed to continuous improvement and the work done by Duchesne Communications manifests this principle. We're in the betterment business - we build better brands for a better world. We're fixated on messaging, meaning, and making sure we communicate your brand's identity, story, and value in every blog, post, Tweet, ad, and soundbite.
When I'm not consulting clients on brand strategy and managing day-to-day operations around the office, I blog on communication-centric concepts on CommCorner and podcast on my interview-style show Hustle Valley, featuring the "hustlers making it happen" in the Bay Area. When I'm completely out of the office, I enjoy cooking, reading, documentary and late night interview show watching, dabbling in Crossfit and running reasonable distances, and hanging out with my husband and Number One Girl.